E commerce B2B

E Commerce B2B in Hospitality Industry

Hospitality industry is more complex with many divisions to support activity to sell product. All of products from hospitality need to be promotion to get achievement from the target. Sales & Marketing is very important as play role for enhance selling price for all product so that will get quick the achieve budget that it has been established.

Sales Manager should have intuition to do sales strategy for maximize productivity, and one thing from many of strategy is make cooperation with others company with mutualism system. In common travels agency who promotion the property will contact hospitality property such hotel, restaurant, villa or apartment to make agreement, besides hospitality property offering to make cooperation agreement.

Usually each property in their sales team will have will have e-commerce staff for helping make decision which one potential company will give the support. E-commerce team is very important for supporting good selling via online system. E commerce will make some promotion such as by email, online marketing, media social, posting manual in website, etc.

 

Promotion should be do with two sides as normally with sales call, exhibition, table top, travel mart and many activities for sales team. But trend promotion nowdays trend marketing with online media because more simple, save and very quick. Due to global marketing with online media all sales raced to give the best for their costumer.

Many promotions with online media whether it is free or with additional cost should be done by e commerce to get many buyers or many clients interesting with their product.

Inhospitality industry beside promotion by online media, it is often make cooperation with company who has portal or online travel agent. Kind of cooperation with portal or travel agency depends on agreement of both company, but the main point is good for each company and system of cooperation most of them is B2B. The system is based on contract agreement between management of property to online travel agency. Person in charge for e commerce will handle all agreement B2B, and some point on agreement consists of:

1. Price special for online travel agent
2. Validity  of agreement
3. Allotment per day
4. Method of payment
5. High season surcharge
6. No show fee and cancellation fee
7. Special package special offer in low season

Normally above point should be in the agreement, but another point will be added if there anything necessary. B2B system for this moment is one simple way to selling or introducing the product to customer.